How we Solved the problem
Emails followed a simple yet considered structure: a themed title, a hero image paired with supporting copy, and curated visuals showcasing new collection pieces. The goal? To create something skimmable, informative, and quietly persuasive — personable without overexplaining, and confident without the bravado. Each send was built collaboratively in Mailchimp, with close attention paid to phrasing and flow. We often revisited sections of copy to fine-tune tone, draw out subtle brand cues, or refine soft selling points.

Bonus Tasks:
Used creative thinking to reframe and reintroduce past-season pieces in fresh, considered ways — staying mindful of inbox fatigue and avoiding repetition. Regularly reviewed in-store stock to highlight low-availability items, encouraging timely purchases without pressure. Looked for thoughtful ways to bring older pieces back into focus, while keeping communications respectful and relevant. Leveraged cultural relevance to build brand alignment and deepen audience connection — associating Et Al with events our clients naturally resonate with, such as the Opera and Melbourne Fashion Festival.

FASHION RESEARCH , INSPIRATION & KEY LEARNINGS

In a world full of social media virality, trend hopping, researching how high end fashion brands engaue with social media is facinating. A key learning from the research process was understanding the purpose of each media (and/or) selling avenue, ecommerce vs brick and mortar to generate sales.

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Collaboration often included discussions about Australian fashion at large, purchasing style of Australian consumers, and movements within retail post pandemic.